7th November 2013

Google launches domain registry

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7th November 2013

Google launches domain registry


As we all know, Google has launched its online domain registry earlier in the year. Charleston Road Registry is ready to offer registration of many new top level domains – such as .dad; .fly; .here – each of which has a Google connotation.

The home page caught my eye due to the following sentence – “What will .HOW mean? .EAT? .SOY? We have our ideas, but how you develop your piece of this online real estate is up to you.”  Wow!  How brilliant that a company like Google recognises and values domains (which are intellectual property) as tangible assets when they have historically been categorised as ‘intangible assets’.

For years I have argued that Intellectual Property is not an intangible asset – it is a value piece of tangible property against which you can raise finance, issue a charge and even mortgage.  Perhaps Google has secretly attended one of my seminars…?!