Hello, I’m Helen Freeston. I’m the head of marketing at Paris Smith LLP. Welcome to our new blog. I thought it was about time to talk about the work of the professional marketer. Up to now you will have seen us blog about legal subjects, but our intention with this blog is to develop some ideas around the day to day operation of our department.
I’ve been working with Paris Smith for over 12 years and marketing has never been more important than now for a law firm, particularly bearing in mind the influence of digital marketing. When I started off I still remember preparing marketing packs for seminars. Although I still have a role in that more of my time is spent managing a team of five who in turn have to look after the needs of a diverse group of partners who cover areas of law ranging from commercial property to planning and family. Over my time here I have perfected the art of communication which is vitally important given that I have to look after and influence so many different service areas. (I have also got to know which partners like which biscuits, which can come in handy from time to time!).
As this is a new way of communicating with you, my plan is to run the blog for a six-month trial period to see if we are getting it right. We will post regularly (at least once a fortnight) and you can expect posts on a wide range of topics, ranging from event management, sponsorship, PR, branding and possibly touching on other subjects that come across my desk that I feel you may wish to hear about.
I believe that my team is one of the best in the industry and will help guide new marketers in the right direction. The blog is here for you to express your views direct to me and my team and we in turn will listen. I welcome any comments you may have.