Recently there has been a lot of focus on building relationships online; in particular the mining of the statistics that you can gather from social media. I believe that most companies now understand the benefits of using social media and it has become an integral part of most organisation’s marketing strategies.
That said, I think now is the time to remind ourselves of the benefits we can achieve through face-to-face interaction, especially when delivering a service to our Customers.
Running events could be considered a counter-trend to online relationships. The opportunity to grasp this counter trend, and have face-to-face contact with your customer is probably unexpected, which gives it much more impact leased which will create an even better impression of your company.
Social media is something that can be used alongside running an event in a number of ways; a) by interacting online with those who attend before to encourage dialogue and anticipation for an upcoming experience, b) as well as during the event, driving engagement with the speakers and other attendees and c) as a method of listening to and collating any feedback your audience is freely willing to provide.
It will also create an interest among those who are not attending, and encourage them to question what value they could gain from attending one the events that you host in the future.