Sandy Waters

Website & CRM Manager - BD & Marketing

Website & CRM Manager - BD & Marketing

I am the Website and CRM Manager at Paris Smith, assisting both the Marketing and BD teams.

In regards to the website my expertise includes:

uploading all content after proof-reading, formatting and optimising for SEO purposes;
maximising search engine optimisation of the whole website;
studying and reporting on the traffic, visitor behaviour, content performance etc. to maximise the effect of the website;
trouble-shooting any issues; and
keeping up-to-date with current affairs/hot topics to identify possible areas for legal updates to be written by lawyers.

I was the day-to-day project manager on the development of our current website.

I have completed and passed an HTML Essentials course and am currently undertaking a CSS Essentials course.

In regards to our CRM system my work involves:

training new employees on how to use the CRM system;
generating reports and databases for use by various teams in the firm as and when required;
updating client/contact records and making sure we are GDPR compliant.

In addition to these responsibilities, I help the Events team as and when required.