Sandy Waters

CRM & Website Manager - Marketing & B D

Sandy Waters

CRM & Website Manager - Marketing & B D


I am the CRM & Website Manager at Paris Smith, assisting both the Marketing and BD teams.

In regards to the website my expertise includes:

  • uploading all content after proof-reading, formatting and optimising for SEO purposes;
  • maximising search engine optimisation of the whole website;
  • studying and reporting on the traffic, visitor behaviour, content performance etc. to maximise the effect of the website;
  • trouble-shooting any issues; and
  • keeping up-to-date with current affairs/hot topics to identify possible areas for legal updates to be written by lawyers.

I was the day-to-day project manager on the development of our current website.

In regards to our CRM system my work involves:

  • training new employees on how to use the CRM system;
  • generating reports and databases for use by various teams in the firm as and when required;
  • updating client/contact records and making sure we are GDPR compliant.

In addition to these responsibilities, I help the Events team as and when required.

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