Sophie Warren

Digital Marketing & PR Manager

Sophie Warren

Digital Marketing & PR Manager


I am responsible for implementing the digital marketing and PR strategy for the firm. I manage our day to day communications, promoting the Paris Smith brand and generate new business opportunities.

I work closely with all departments across the firm to ensure our digital and PR campaigns deliver on their strategies and the overall business aims of the firm.

I hold a Level 6 Diploma in Professional Marketing, with Distinction.

My main responsibilities are:

Digital marketing

  • Create and execute digital marketing plans for our departments
  • Design the firm’s content marketing strategies
  • Creation of digital content including our podcasts and videos
  • Manage all of the firms digital advertising
  • Research and make recommendations on new technologies that will improve our digital footprint and client experience
  • Plan our social media messaging
  • Work with our lawyers on digital best practice and deliver social media training
  • Work with the website manager to make continuous user experience improvements across the site

PR

  • Manage all PR enquiries, acting as the first point of contact for journalists and any editorial opportunities
  • Plan and implement the firm’s PR strategy
  • Work with local, national and trade media outlets to provide valuable content for their readers
  • Look for collaborative media partnerships to promote the firm’s expertise
  • Coordinate all paid media and advertorial opportunities

 

 

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