I am pleased to report that a little more red tape has been cut.
Often the most difficult hurdle when incorporating a new company is finding a name that has not yet been registered and is not “too similar to” one already used. In each case Companies House will refuse the application. In addition there is a long list of sensitive words to navigate which either cannot be used at all or need permission (e.g. “King” or “Accredited”).
The new rules:
The new rules apply to limited companies and limited liability partnerships from 31 January 2015.