One of the aspects of my job that gives me most satisfaction is working with our key sponsors, including the Mayflower Theatre, in designing and organising packages that I know are going to WOW our clients and staff (sponsorship isn’t just about the external market, and has a huge part to play in staff engagement and corporate social responsibility). Also, despite what others may think(!), it’s not just that I get to attend the event–always a massive bonus when increasingly I spend more and more of my time in the office dealing with a multitude of marketing/business critical issues–but I meet some of our amazing clients, and get a proper feel for their business.
As you can imagine there’s no shortage of sponsorship opportunities, and for anybody considering where they should invest their marketing spend, here are a few pointers to bear in mind:
In the final analysis, sponsorship budgets will always be under pressure but if you can try to measure the outcomes (social media offers some great opportunities to raise your brand’s profile), then I remain convinced that sponsorship will continue to be a worthwhile and long term investment.