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One of the unintended consequences of Covid-19 has been the creation of a new national talent pool, as employers increasingly look further afield for employees. Some are considering hiring completely remote employees while others are widening the geographic area they select from – as long as employees are within reasonable distance of the workplace to attend meetings a few times a month.

We look at how employers can use digital tools to sell themselves to new recruits – and whether factors such as flexibility, security and work/life balance will now be more important than bonuses and progression opportunities.

With recruitment likely to be less tied to geography, we consider how the pandemic has accelerated digital transformation, necessitating a more highly digitised workforce. Despite being the fifth most digitally advanced nation in Europe, the UK is facing a significant digital skills shortage. So there’s a job to be done in terms of improving the IT and tech skills of certain employees – and employers will need to embrace this in the new normal.

As businesses dealt with the on-going impact of the pandemic, the importance of digital transformation became more evident, according to the findings of a survey by KPMG. In its recent survey of CEOs, 80 percent of UK CEOs say the pandemic has accelerated the creation of a seamless digital customer experience. There’s also been a strong focus on how digital transformation can deliver more resilient operating models, provide new revenue streams while enabling the workforce of the future, it says.

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