Franchising

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More and more businesses are using franchising to grow; it’s a huge opportunity when the right legal protection is in place.

Franchising services

Whether you are a franchisor or a franchisee our franchising expert can assist you. Below we set out the services we can provide.

Download our Franchising Brochure.

For franchisors

When you run a business that delivers quality, you can’t afford to drop the ball, and your franchise network needs to run like clockwork. We understand that not only is it crucial that you have the right franchisees in your network, but you need robust franchise agreements in place, and strategic commercial support from your legal team. 

Whether you already have an established franchise network, or you’re in the early stages of this growth strategy, our specialist team will provide the expert advice you need for a happy and prosperous franchise network.

Services include:

  • drafting and reviewing franchise agreements, deposit agreements and confidentiality agreements;
  • intellectual property and brand protection strategic advice;
  • acting on franchise re-sales;
  • resolving complex franchise disputes with franchisees;
  • employment law issues associated with the franchise;
  • considering and advising on all property related matters arising from and connected with franchising; and
  • all other legal issues that may be associated with franchising.

For franchisees

Are you about to take on a franchise, or perhaps you already run a franchise but need specialist legal help with your agreement? 

Taking on the running of a business means both a financial and emotional investment so having the right legal support is crucial. Whether it’s getting your franchise agreements right, support through the buying process or commercial advice on the running of your franchise, our in house specialist can help get you and your franchise to where you want to be. 

Services include:

  • franchise agreement reviews;
  • assistance with renewals;
  • franchise purchases and sales;
  • property and employment advice; and
  • disputes with your franchisor – we can advise on your legal position and options.

Fixed fee franchise agreement reviews

If you are taking a franchise we can review your franchise agreement (typically 40-60 pages long) and produce for you a comprehensive, written report on a competitive, fixed fee basis. Our report will advise on the key aspects of the franchise agreement and appraise you of any particularly onerous or unusual provisions.

The majority of franchise agreements are non-negotiable, however we see our role as ensuring you fully understand the financial and personal obligations you are signing up to. If any negotiations with the franchisor are required we can assist with these on your behalf for an additional charge. We have experience advising prospective franchisees in a wide variety of business sectors and are on the panel of recommended lawyers for Toni & Guy franchisees.

Franchising work examples

  • Drafting UK franchise agreement for a Canadian based educational franchise who are about to start franchising in the UK. We are also registering the UK trademarks. Client had an established franchise brand in Canada and other countries but needed assistance from a UK lawyer to bring the franchise to the UK.  We adapted their existing agreement for the UK, registered their trademarks and put them in touch with the UK franchising industry/BFA.
  • Drafting a pilot franchise agreement (i.e. test agreement) for a UK programme focused on talent returning to jobs in STEM for a franchisee in Australia. 
  • Drafted franchise agreement for a franchisor in Winchester – a home cleaning company. Issue: needed assistance with drafting their franchise agreement.
  • Drafted franchise agreement for a high end car valeting business. Issue: needed assistance with drafting their franchise agreement with bespoke details of their particular business model.
  • A local fast food business – had a franchise agreement that they had ‘sourced’ from a competitor. Needed me to tailor it to their business and ensure it was up to date and sufficiently protective for them. 
  • Recommended lawyer for Toni & Guy franchisees and have worked for them for over 10 years. Franchise purchases, renewals and associated property work for the hair salons. Issue as for many franchisors was to find lawyers for their franchisees with specialist franchising knowledge (not just their high street lawyer who did their conveyancing) so that the process was more streamlined and efficient for both parties. As we have extensive experience of the T&G franchise documents we can provide our legal review service on a cost effective basis and move the deal to completion quickly.
  • Purchase of Bluebird Care franchise from an existing franchisee. Franchise re-sale, acting for the purchaser.

Our advice in the press

Franchising Frequently Asked Questions

What is a franchisor?

A franchisor will have an already established business that it wishes to expand. It will do this by selling to a franchisee the right to sell its original products and/or services using its branding, expertise, ‘system’ and intellectual property for a set period of time, typically within a specified geographical area (the ‘territory’).

What is a franchisee?

A franchisee is a small business owner who has purchased the right to use the trademarks, branding, knowledge and ‘system’ of an existing business in order to market and sell the same branded products/services and uphold the same standards as the first business.

Franchisees become owners and independent operators of third-party outlets/branches called franchises, which are essentially replicas of the first business.

How can you start a franchise business?

If you have an existing business which you believe you could grow and expand through franchising, the British Franchise Association (BFA) website is a good place to start for prospective franchisors. The BFA run courses for those interested in franchising – either as a franchisor or a franchisee and their website is a wealth of useful information for those starting out. You will need an experienced franchise consultant to guide you through the process and assist you in getting your processes and ‘operations manual’ in place. The BFA has a list of accredited service providers to the franchise industry.

Also crucially important will be protective legal documents drafted for you by a solicitor specialising in franchising. You will also need to protect your intellectual property with trademarks if you do not already have these registered. Please see our blog.

If you are interested in becoming a franchisee, exhibitions are held each year attended by franchisors keen to sell their franchises. Research what type of franchise business you are interested in and what the financial commitment is. Due diligence is key. When you have a copy of the proposed franchise agreement, ensure that you get a franchise solicitor to review it for you and advise you on its key terms, your obligations and liabilities – this will be money well spent. Please see our blog.

How does a franchise agreement work?

The franchise agreement is the document that governs the relationship between a franchisor and a franchisee. In the absence of specific franchising laws in the UK, that relationship is almost exclusively governed by contract law principles.

The agreement sets out the rights that a franchisee has, the roles and responsibilities of the parties and plenty more besides. Franchise agreements will vary substantially depending on the franchise network and the lawyer drafting them, however most tend to follow a similar template. They are lengthy and complex documents and a drafted in favour of the franchisor, hence why it is so important franchisees fully understand what they are signing up to.

How much money do you need to start a franchise?

This will vary from franchise to franchise. For a small, working from home business you may pay less than £10,000 in respect of an upfront initial fee to cover your licence, training and any equipment needed plus (typically) a monthly management and/or marketing fee for the duration of the franchise term of around 10% of your turnover. At the other end of the spectrum a well-known fast food franchise could cost you an upfront fee of £250,000 plus.

How can you finance a franchise business?

From your own savings (many franchisees enter franchising after receiving a redundancy pay out) and/or many of the main banks in the UK, specialise in franchise finance. We would recommend seeking finance through their dedicated franchise departments for the best service. Members of the BFA include HSBC, Natwest, Lloyds Bank and Barclays.

Is a franchise a sole trader?

A franchisee can operate as a sole trader (particular if turnover is anticipated to be low) however many franchisees incorporate a limited company, in order to benefit from limited liability, so far as their customers and suppliers are concerned. Note that typically if the franchisee does this, the franchisor will require that the human being(s) behind the franchisee company (usually the shareholders and directors) personally guarantee the obligations of the franchisee company.

How do I sell my franchise business?

The franchise agreement should set out a fairly strict procedure to be followed in the event the franchisee wishes to sell its franchise business. Typically, the franchisee must not be in breach of any of the terms of the franchise agreement and the franchisor will need to approve the incoming purchaser and ensure that they sign a new franchise agreement. There may be fees involved for both the outgoing and incoming franchisee and again, the Agreement will cover this.

How we’ve helped our clients

“Thank you for your support and advice on the Action Coach franchise agreement. You really did help me in making a decision to go with the company.”

Prospective franchisee

“My sincere thanks for resolving my franchise issue with AA. I am very happy with the outcome. This would not have been possible without your professional support. Once again Thanking you for bringing this to a satisfactory conclusion. ”

Name withheld

“I contacted Emily after finding an article she had written about franchises as I was experiencing issues with my franchisor. Emily provided expert advice and guidance which allowed me to resolve the matter swiftly and positively. ”

Name withheld

Introducing your key contact

Emily Sadler
Senior Associate – Commercial & Franchising

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