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Your trade mark is a crucial part of your brand protection strategy. Registering your trade mark may seem like a simple process, but it is understanding the nuances of the classification system and carrying out comprehensive freedom to operate searches that really make your brand protection strategy sophisticated and will mean you avoid problems in the future.

How we can help with your trade marks

  • Conducting trade mark clearance and freedom to operate searches
  • Drafting and filing trade marks in the UK, EU and internationally
  • The UK designation of the EU registrations post Brexit
  • Enforcing your trade mark rights
  • Monitoring new applications for similar trademarks to you through our trade mark watching services
  • Portfolio management
  • Help in cases of trade mark infringement – either as claimant or defendant

Trade Mark frequently asked questions

Why should I register?

Registering your trade mark makes it much easier to take action against anyone who uses it without permission and could also allow Trading Standards Officers or Police to bring criminal charges against counterfeiters if they use your trade mark on counterfeit goods. Registering means that your trade mark is your property, so you can sell it, franchise it or let others have a license to use it.

What should I register?

You should register the key brand names that are important to you and your business. This is usually the company name, the company logo and often the names of key product lines.

Where should I register?

Trade mark registrations are territorial, so it is important that you obtain protection in the key territories in which you trade.

How long does it take?

If your trade mark is distinctive and does not conflict with an existing registration, then the process can take about 4 months. If there are objections from the Registry or a third party files an opposition then the process can take much longer and in some cases, the application might not get granted.

How we’ve helped our clients

“Paris Smith has been a strong partner for us in maintaining our extensive trademark portfolio. Paris Smith has been a strong partner for us in maintaining our extensive trademark portfolio. They have provided responsive, informative, and reliable thoughts on all registration matters on our domestic and international portfolio. Additionally, we have relied upon their advice for determining the best course of action on various possible infringement actions. I would be happy to recommend them to anyone looking to establish or manage a growing portfolio. ”

Avi Sklut, Executive Director

The Briley Group

Introducing your key contact

Laura Trapnell
Partner – Head of Commercial and Intellectual Property

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