Why should I register?
Registering your trade mark makes it much easier to take action against anyone who uses it without permission and could also allow Trading Standards Officers or Police to bring criminal charges against counterfeiters if they use your trade mark on counterfeit goods. Registering means that your trade mark is your property, so you can sell it, franchise it or let others have a license to use it.
What should I register?
You should register the key brand names that are important to you and your business. This is usually the company name, the company logo and often the names of key product lines.
Where should I register?
Trade mark registrations are territorial, so it is important that you obtain protection in the key territories in which you trade.
How long does it take?
If your trade mark is distinctive and does not conflict with an existing registration, then the process can take about 4 months. If there are objections from the Registry or a third party files an opposition then the process can take much longer and in some cases, the application might not get granted.
Avi Sklut, Executive Director
The Briley Group
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