Specialist E-learning provider sold to Ciphr
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Specialist E-learning provider sold to Ciphr
Azets Corporate Finance and Paris Smith have advised on the sale of Marshall ACM Limited to Marlow-based SaaS HR provider Ciphr, for an undisclosed amount.
Marshall E-Learning is a leading specialist provider of diversity, inclusion and unconscious bias online training and courses. Based in London, the business provides bespoke and off-the-shelf e-learning solutions to the corporate, higher education and public sectors, including globally recognised clients. Marshall E-Learning was founded by David Marshall in 2002 and, since then, more than two million people have been trained by the company.
Backed by ECI Partners, Ciphr is a specialist provider of SaaS HR, payroll, recruitment and learning software through its HCM platform, Ciphr Connect. Ciphr’s cloud-based solutions help busy HR teams to streamline their processes across the entire employee lifecycle and spend more time working strategically.
CEO of Ciphr Sion Lewis commented “We’re delighted to welcome the team at Marshalls to Ciphr. Marshall E Learning has a great reputation across the learning industry, and their passion for creating amazing content that is flexible and accessible to all is well-known“.
David Marshall said: “We are really excited to become part of the Ciphr Group. With Ciphr’s resources and our shared vision for continued growth, our skilled in-house team and strong network of external subject matter experts will be able to generate so much more content and resources for our customers. This will enable them to rely on one partner for all their learning technology requirements.”
“While Marshalls will retain its focus on diversity, as part of Ciphr we’re looking forward to building a completely new, and regularly updated, online learning library – boasting everything from plug-and-play microlearning courses to fully-customisable, in-depth and accredited courses. It will enable us to develop within a year, what might have taken us five years. We know that Ciphr is the right organisation to help Marshalls grow – both technically and culturally.”
Azets Corporate Finance (Rob Holmes, Partner and Simon Allen, Manager) and Paris Smith (Michael Moore, Partner and Alex Pegg, Solicitor) advised David Marshall, who was the sole shareholder of Marshall ACM Limited prior to the sale. Ciphr were advised by Squire Patton Boggs (legal) and Cortus Advisory (financial and tax due diligence).
Speaking of his advisors, David Marshall commented: “Paris Smith guided us through the whole process of selling our business. At all times they were highly professional but also personable and able to take some of the pressure off me during the deal. I felt like the process could have been far more onerous and stressful if handled in a different way. They looked after my interests very well and ensured the deal went through under terms myself and my team were pleased with”.
“We employed the services of Azets to provide accountancy advice during the sale of our business. They provided a dedicated and experienced team of accountants, who offered an excellent level of support and advice. Azets helped to ensure the process was as stress free as possible and provided invaluable expertise in negotiating the successful sale of our business. As a business owner I found the whole transaction far less stressful knowing Azets were looking after my interests.”
For further details, please contact Rob Holmes at Azets Corporate Finance on 07812 997 165 or Michael Moore at Paris Smith on 07986 363 090.
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